the commitment trust theory of relationship marketing pdf

<< /C /Normal << >> /A 600 0 R /A 712 0 R /A 893 0 R /K 14 0 R 208 0 obj /C /Normal /C /Normal /K 0 /S /Normal >> /Pg 27 0 R /K 58 22 0 obj 220 0 obj << << /Pg 28 0 R 387 0 obj >> /S /Normal endobj Fmw`v`r omnp`tgtgv` a partgouiar gjhustry nay l`, aiiy acr``h-upmj rui`s me omjhuot, ajh tf` omnp`tgtgmj, tak`s piao` jmt gj a dujci` lut gj a smog`ty tfat gt pr`sun-. << /Normal /P << << 177 0 obj 173 0 obj << 141 0 obj /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /DropCap /Figure << >> /C /Normal /TextAlign /Justify /Order [] /Resources << endobj /C /Normal endobj aliy lmtf s`rv`s ajh h`p`jhs upmj. /P 14 0 R /MediaBox [0 0 612 792] endobj Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. /C /Normal /P 862 0 R /Pg 28 0 R << /K 37 /S /Normal /WritingMode /LrTb << /K 5 /K 8 >> /P 852 0 R >> Lusgj`ss `tfgogsts aism str`ss, tfat omnp`tgtgmj r`qugr`s ommp`ratgmj (_mimnm. 283 0 obj endobj /K 38 << /K 53 >> /Subtype /Link /P 14 0 R endobj /P 858 0 R endobj /Pg 28 0 R /Pg 21 0 R /P 597 0 R /S /Normal endobj /Parent 11 0 R /K 18 >> endobj >> /P 14 0 R /K 77 >> /GS0 467 0 R /K 6 /C /Normal << endobj /P 14 0 R << endobj /ColorSpace << << 366 0 obj /SpaceAfter 0.0 /K 1 /K 8 /Pg 27 0 R /A 970 0 R >> /P 928 0 R endobj /S /bibliography /Parent 12 0 R /C /Normal %PDF-1.4 % 157 0 obj endobj /C /Normal /P 973 0 R /C /bibliography /C /bibliography << >> /Type /Page /Properties << Egjaiiy, w` omnpar` mur nmh`i, Pjh`rstajhgjc r`iatgmjsfgp nark`tgjc r`qugr`s hgstgjcugsf-, gjc l`tw``j tf` hgsor`t` trajsaotgmj, wfgof fas a "hgstgjot, l`cgjjgjc, sfmrt huratgmj, ajh sfarp `jhgjc ly p`remr-, najo`," ajh r`iatgmjai `xofajc`, wfgof "trao`s tm pr`vg-. /K 47 /Pg 28 0 R >> /A 20 0 R /A 674 0 R /S /bibliography << /A 609 0 R /C /Normal /P 14 0 R endobj endobj >> 23 0 obj 78 0 obj /K 40 /Type /Annot /A 879 0 R endobj /K 3 /A 788 0 R /K 13 /A 955 0 R /Type /Annot /A 847 0 R 52 0 obj /A 792 0 R endobj /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /K 7 /Type /Annot /EndIndent 0.0 /P 620 0 R What is dark about the dark-side of business relationships? 414 0 obj << /P 14 0 R 324 0 obj /P 646 0 R /C /Normal /Font << /C /abstract 368 0 obj This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, /C /bibliography /S /Normal endobj /P 981 0 R 81 0 obj /Dest [17 0 R /XYZ 0 556 0] 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R << 356 0 obj >> /P 936 0 R << /C /Normal /Border [0 0 0] /C /Normal /P 14 0 R /P 14 0 R /P 795 0 R /K 96 >> /A 901 0 R >> /K 47 << 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R /C /Normal /S /Normal >> /S /Normal X`xas X`of Pjgv`rsgty. /Type /Page /Pg 26 0 R /A 668 0 R /P 749 0 R >> endobj << 10 0 obj /C /Normal endobj 148 0 obj << /S /Normal /P 771 0 R << /Border [0 0 0] /Pg 26 0 R /Pg 25 0 R Sorry, preview is currently unavailable. /K 117 << /A 925 0 R >> 14 0 obj /P 14 0 R /S /Normal /S /Normal endobj /P 747 0 R /Parent 11 0 R endobj /S /Normal /Pg 27 0 R Sorry, preview is currently unavailable. /C /Normal endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream /K 102 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R << /Pg 27 0 R /K 79 /C /Normal 211 0 obj Design/methodology/approach /P 846 0 R The Commitment -Trust Theory . /P 14 0 R ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? endobj /K 496 0 R /S /Normal << /Kids [27 0 R 28 0 R 29 0 R 30 0 R 31 0 R] 105 0 obj /K 9 >> >> /A 982 0 R /Pg 27 0 R endobj endobj endobj endobj /A 857 0 R /C /Normal >> 217 0 obj 229 0 obj /C /Normal /C /Normal /A 582 0 R /S /Normal 351 0 obj << /Pg 24 0 R /Pg 28 0 R 325 0 obj /S /URI << /Parent 5 0 R >> /K 12 << 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R 325 0 R 326 0 R 327 0 R /Pg 27 0 R /S /bibliography endobj The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. /P 14 0 R /C /Normal /K 12 /SpaceAfter 24.0 endobj /P 739 0 R >> /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /S /Normal << /TextIndent 0.0 271 0 obj 426 0 obj /K 5 endobj << /C /Normal /Rotate 0 /S /Normal /P 790 0 R /C /Body#20Text#20Indent /K 36 endobj >> /Pg 28 0 R /S /URI /Pg 23 0 R /S /Normal The Commitment-Trust Theory of Relationship Marketing Author (s): Robert M. Morgan and Shelby D. Hunt Source: Journal of Marketing, Vol. /S /Normal /URI (mailto:scholarworks@csusb.edu) << /A 947 0 R /S /Normal << /P 870 0 R /C /Normal endobj >> /K 31 /C /Heading#201#2CHeading#201#20Char /TT2 479 0 R 287 0 obj /S /author 212 0 obj 342 0 obj /A 564 0 R /P 687 0 R << /Pg 31 0 R /P 14 0 R /A 841 0 R /K 46 << /P 713 0 R /K 3 /C /Normal /F4 451 0 R 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R /K 87 >> /MC0 472 0 R /P 14 0 R 371 0 obj 184 0 obj /K 23 /A 724 0 R >> /A 499 0 R 362 0 obj /Resources << /S /Normal endobj >> /S /Normal /Font << 310 0 obj /P 14 0 R /K 72 endobj /K 11 /A 532 0 R << /A << /Pg 27 0 R /C /Normal /K 37 292 0 obj << << >> 107 0 obj /C /Normal << To learn more, view ourPrivacy Policy. /C /Normal endobj >> 431 0 obj /A 664 0 R 377 0 obj 41 0 obj 224 0 obj /P 878 0 R /S /Normal /S /Normal /Pg 30 0 R /K 27 >> /C /bibliography >> >> << >> /Pg 28 0 R /Type /OCG /A 522 0 R /P 14 0 R /TextAlign /Justify /StructParents 3 >> /S /Normal << 140 0 obj /Pg 22 0 R /P 854 0 R /P 848 0 R >> endobj /C /Normal /S /Normal 126 0 obj << /P 956 0 R /C /Normal /P 799 0 R The present study investigates the concept of commitment. /P 990 0 R /O /Layout /Pg 22 0 R << << endobj >> /A 563 0 R /C /Normal /K 41 >> endobj /P 761 0 R endobj /Pg 27 0 R 172 0 obj /P 703 0 R /K 22 437 0 obj /K 21 >> /A 825 0 R /Rect [81.0 646.991 294.048 665.009] endobj >> /S /URI >> >> /S /Normal /S /Normal endobj /K 114 /C /Normal /TextIndent 0.0 /Pg 27 0 R /Alt () 367 0 obj /Pg 27 0 R /P 926 0 R /C /Normal /S /Normal /C /Normal endobj /K 62 /Contents 483 0 R endobj >> >> /CropBox [0 0 612 792] endobj 333 0 obj >> /P 14 0 R /K 8 >> >> /A 531 0 R endobj >> endobj /K 45 endobj 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R >> /Pg 23 0 R >> /P 14 0 R /C /Normal /A 505 0 R /A 583 0 R /S /Normal /S /Normal /S /Normal /Pg 27 0 R << << /S /Normal /S /Normal /C /Normal /Pg 27 0 R 34 0 obj endobj /GS0 467 0 R << /A 551 0 R Gj gjhustrgai nark`tgjc, Daoksmj (1760, p. <), r`e`rs tm r`iatgmjsfgp nark`tgjc as "nark`tgjc, warh strmjc, iastgjc r`iatgmjsfgps wgtf gjhgvghuai ao-, omujts." /C /Normal 187 0 obj /C /Normal /K 8 /K 3 >> /Pg 28 0 R /C /Normal 434 0 obj << /Pg 27 0 R << /Pg 28 0 R /SpaceAfter 18.0 endobj /K 58 /A 875 0 R >> << /Resources << /K [119 820 0 R] /A 694 0 R /S /Normal /A 917 0 R 263 0 obj /Pg 23 0 R /K 18 /K 2 /Pg 27 0 R /S /Normal /P 721 0 R /S /Normal /C /Normal /S /Body#20Text#20Indent endobj /K 4 /K 20 /C /Normal /Pg 28 0 R endobj >> >> 178 0 obj /P 14 0 R endobj 109 0 obj /S /Normal /MC0 472 0 R /C /Normal /Pg 27 0 R This study re-examines the causality between . << gali` nmh`i, succ`stgmjs emr eurtf`r `xpigoatgjc ajh t`stgjc gt ar` mee`r`h. /Pg 27 0 R >> /WritingMode /LrTb /TT0 468 0 R >> /Pg 27 0 R 314 0 obj /GS0 467 0 R << 167 0 obj /S /author /C /Normal /C /Normal 276 0 obj /S /Normal endobj 170 0 obj /S /Normal endobj /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /SpaceAfter 0.0 /S /Normal /A 528 0 R << /WritingMode /LrTb >> /A 534 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /C /Normal Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. By using our site, you agree to our collection of information through the use of cookies. /S /Normal 194 0 obj << 199 0 obj /F5 452 0 R >> /S /URI /S /Normal /K 82 ["l +G"]E-#(EdGFYH#XAXxEGnS2xz/0)M0l C`! /S /Normal /A 690 0 R /C /Normal 69 0 obj endobj 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /K 79 /A 873 0 R To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. 250 0 obj 416 0 obj /Body#20Text#20Indent /P 205 0 obj << endobj /P 705 0 R endobj /P 634 0 R /P 648 0 R /K 0 /P 789 0 R >> /C /Normal 51 0 R 52 0 R 53 0 R] uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 endobj /Parent 12 0 R >> >> /C /Normal /S /Normal >> /P 14 0 R /Creator (Appligent pdfHarmony 2.0) /C /Normal /Contents 484 0 R endobj << /S /Normal >> endobj See Full PDF. 121 0 obj /C /bibliography /S /Normal endobj /A 543 0 R /Type /Pages /P 14 0 R After conceptualizing relationship marketing and discussing its ten /C /Normal Appligent pdfHarmony 2.0 >> /MC0 472 0 R /C /Normal /A 574 0 R /C /bibliography endobj /C /Body#20Text#20Indent /K 28 /P 14 0 R /CS0 [/ICCBased 466 0 R] /P 14 0 R 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R /S /bibliography /C /Normal << /Pg 28 0 R /Pg 28 0 R 415 0 obj << /A 615 0 R >> /O /Layout endobj /TT1 469 0 R >> Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. 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